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| The Market |
| For Sale by Owners, or FSBOs (pronounced fizz-bo’s), make up a significant part of all real estate available at any given time, -to significant to ignore for a mortgage or real estate professional. But consider the following before just accepting the gloom-and-doom scenarios in circulation regarding the Industry and its’ real estate practitioners. |
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| The Stats |
| According to the National Association of Realtors, (NAR), FSBOs made up approximately 14% of residential real estate transactions in 2003, down from 18% reported in 1997, and far below its’ peak of 20% in 1987. This is in sharp contrast to the previous decade’s predictions of the internet’s disintermediation of Real Estate Agents, and speculation that NAR memberships might be reduced by as much as half. To the contrary, NAR has grown to now have over 1.2 million members, while the percentage of properties sold “FSBO” has been in decline, sitting at a record low of 13% in 2005. |
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| The Opportunity |
| We think these facts demonstrate the value an experienced real estate professional brings to the home selling process. At the same time it points to the tremendous opportunity FSBOs are, comprising 13% of the market. That’s a lot of leads! The professional who sees them as an opportunity, rather than a threat, stands to reap the rewards of this “ripe” segment of the market. eFSBOdelivery provides a way for Real Estate and Mortgage Professional alike to do just that. For Agents FSBOs are a rich source of leads for listings. According to NAR 87% of all FSBOs will list with a Realtor, making FSBOs a rich area of unparalleled opportunity. For Mortgage Professionals eFSBOdelivery offers both leads and a way to capitalize on the synergy of working with Agents, by offering automated distribution tools that makes it easy to build a network of referring Agents. |
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